Y Hangry

Yhangry is a private chef marketplace, where anybody can book a chef whenever they want to socialise at home.  For the price of a restaurant, users can choose the meals and the chef who will come and cool directly in their home. 

As their marketing lead, I worked with them on a strategy to define how to respond to the Covid outbreak and still get host to book a chef at home. 

The strategy was of course to first keep the campaigns paused during lockdown.

As soon as lockdown was over, we started advertising capitalizing on the following messages: 

• Being at home is safer than going to the restaurants (less encounters)
• The chefs are all vaccinated and have to test themselves before coming to anybody's houses
• Hosting friends with a chef at home brings the fun back after a depressing Covid era.

Performance was really strong from day 1 with a ROAS of more than 400% on both Google Ads and Facebook ads. On top of that, we noticed that around 10% of the guests who were invited by a host  who previously had converted with an ad tended to book again at their home within the next 3 months.